Purpose: This guide is focused on the crafts and visual arts sectors and the intersection of intellectual property in the successful marketing of these products. A joint development of the International Trade Centre (ITC) and WIPO it draws on the expertise of both these organizations to deliver a practical guide illustrated with case studies to support artisans, craftsmen and visual artists successfully market their products.

Institutional source: WIPO, ITC

Available languages: English, French, Spanish

Audience:  MSMEs, Policymakers

Access conditions: Free