{"id":18994,"date":"2025-05-23T01:52:47","date_gmt":"2025-05-23T00:52:47","guid":{"rendered":"https:\/\/trade4msmes.org\/resources\/marketing-crafts-and-visual-arts-the-role-of-intellectual-property\/"},"modified":"2025-05-23T01:52:47","modified_gmt":"2025-05-23T00:52:47","slug":"marketing-crafts-and-visual-arts-the-role-of-intellectual-property","status":"publish","type":"t4m_resources","link":"https:\/\/trade4msmes.org\/fr\/resources\/marketing-crafts-and-visual-arts-the-role-of-intellectual-property\/","title":{"rendered":"Commercialisation de l&rsquo;artisanat et des arts visuels : le r\u00f4le de la propri\u00e9t\u00e9 intellectuelle"},"content":{"rendered":"<p>Ce guide est ax\u00e9 sur les secteurs de l&rsquo;artisanat et des arts visuels et sur le r\u00f4le de la propri\u00e9t\u00e9 intellectuelle dans la commercialisation r\u00e9ussie de ces produits. \u00c9labor\u00e9 conjointement par le Centre du commerce international (CCI) et l&rsquo;OMPI, il s&rsquo;appuie sur l&rsquo;expertise de ces deux organisations pour fournir un guide pratique illustr\u00e9 par des \u00e9tudes de cas afin d&rsquo;aider les artisans et les artistes visuels \u00e0 commercialiser leurs produits avec succ\u00e8s. <\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18994","t4m_resources","type-t4m_resources","status-publish","hentry","t4m-trade-types-goods-fr","t4m-trade-types-services-fr","t4m-topics-intellectual-property-fr","t4m-audience-policymakers-fr","t4m-audience-businesses-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/t4m_resources\/18994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/t4m_resources"}],"about":[{"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/types\/t4m_resources"}],"author":[{"embeddable":true,"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/users\/6"}],"version-history":[{"count":0,"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/t4m_resources\/18994\/revisions"}],"wp:attachment":[{"href":"https:\/\/trade4msmes.org\/fr\/wp-json\/wp\/v2\/media?parent=18994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}